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Copywriting resources

I’ve been a copywriter since 2004, and if you’ve ever wanted to know anything about (my take on) writing in general and copywriting in particular, this is the place to be. I’ve been blogging since 2012 and have written 200+ blogs you can browse. Go to the blogs.

If you want to learn new skills, I’ve created three copywriting e-courses that cover the basics. Go to the e-courses.

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The act of writing is the act of thinking

Published 3rd September 2024
You can apply the 80/20 to most things. I certainly apply it to my writing. Without doubt, I spend about 80% of the time I allocate to a project on...
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Projects to be proud of

Published 2nd August 2024
in News
It’s not often I talk about specific projects I’ve been involved with, but I have to make an exception for this one. Between December last year and June this year,...
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Proof that less is more

Published 3rd June 2024
I’ve got a book recommendation for you: Writing for Busy Readers by Todd Rogers and Jessica Lasky-Finch. It’s a fascinating read and is packed with practical tips and useful advice...
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My AI policy

Published 9th May 2024
As the use of AI in marketing grows, it’s natural to want to know how your suppliers are using it. If you’re interested to know how I use it, here...
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How are you using AI in your writing?

Published 1st May 2024
A few months ago, talk of AI was everywhere. These days, my sense is it’s getting less coverage, perhaps because we’re all too busy getting to grips with its possibilities....
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Illustrating the issue with verbosity

Published 2nd April 2024
I saw this advert for the consultancy company S-RM the other day and had to share it with you. It says: The utilisation of corporate language is increasingly prevalent in the...

Free e-courses

Over 4,000 people have taken my copywriting e-courses on Udemy. Each e-course has been designed for business owners and marketing executives who find themselves writing marketing copy. The e-courses are made up of video tutorials and written exercises and are packed with straightforward advice and easy-to-implement tips that will help you get better results from your marketing.

How to write better copy

This course is perfect for business owners who love what they do but somehow can’t translate that to paper. It would also be valuable for marketing executives who have copywriting in their job description but get the jitters every time they open Word.

How to write good web copy

This course is perfect for business owners who want to make more of their website. It’s also ideal for web executives who want to improve their web copywriting skills.

How to write a good case study

This course is perfect for technical managers who need to turn their everyday experiences into compelling copy.

Looking for bespoke writing skills training?

My bespoke writing skills workshops equip your team with the skills they need to be more confident and effective writers.

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