I help organisations write with clarity and impact
I write, and I train people to write.
I work with organisations of all shapes and sizes, typically in healthcare, the public sector, tech and professional services.
They call on me when they want to make sure their message is cutting through.
Writer and writing skills trainer
Writing
I write clear, compelling and effective communications that get your message across and achieve the outcomes you need.
Writing skills training
My writing skills workshops are designed to help everyone in your team become a more confident and more effective writer.
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Latest blog
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A look at the principles and practices of SEO, GEO and AEO
Published 31st July 2026
For years, all online writers needed to think about was SEO (search engine optimisation). Now, it’s been joined by GEO (generative engine optimisation) and AEO (answer engine optimisation). If you’re...
I’ve written over 200 blogs since 2012, so there’s plenty more to read if you’d like!