Category: Copywriting and AI

You can apply the 80/20 to most things. I certainly apply it to my writing. Without doubt, I spend about 80% of the time I allocate to a project on...

As the use of AI in marketing grows, it’s natural to want to know how your suppliers are using it. If you’re interested to know how I use it, here...

A few months ago, talk of AI was everywhere. These days, my sense is it’s getting less coverage, perhaps because we’re all too busy getting to grips with its possibilities....

The advent of ChatGPT has turbo-charged the debate around AI in copywriting, with many predicting it will rapidly lead to the demise of human copywriters. Is that true? At first...

At every copywriting conference I’ve ever been to, there’s been at least one session on AI copywriting. Often, we’ll see examples of passable and good AI copywriting. We’ll also often...