Category: Writing and AI

I’ve been thinking about the importance of tone of voice in our writing recently. It was sparked by encountering increasing amounts of AI-generated content that sounds wildly over-enthusiastic and makes...

Since the start of the LLM (large language model) era, the quality of cover letters used to apply for jobs has increased substantially. Researchers have found that before LLMs, when...

According to Gartner, 75% of B2B buyers these days prefer a rep-free sales experience. But I wonder if the rise in AI-generated content is about to change all that. Recently,...

There’s a common assumption that AI will democratise knowledge and skills by putting everything within everyone’s grasp. Think of all the times you’ve heard of someone expressing delight at being...

You can apply the 80/20 to most things. I certainly apply it to my writing. Without doubt, I spend about 80% of the time I allocate to a project on...

As the use of AI in marketing grows, it’s natural to want to know how your suppliers are using it. If you’re interested to know how I use it, here...

A few months ago, talk of AI was everywhere. These days, my sense is it’s getting less coverage, perhaps because we’re all too busy getting to grips with its possibilities....

The advent of ChatGPT has turbo-charged the debate around AI in copywriting, with many predicting it will rapidly lead to the demise of human copywriters. Is that true? At first...

At every copywriting conference I’ve ever been to, there’s been at least one session on AI copywriting. Often, we’ll see examples of passable and good AI copywriting. We’ll also often...