For years, all online writers needed to think about was SEO (search engine optimisation). Now, it’s been joined by GEO (generative engine optimisation) and AEO (answer engine optimisation). If you’re...
Here’s the problem. You’ve committed yourself to putting high quality content out there regularly to demonstrate your expertise and attract new customers. But this time round, you’ve run out of...
If you’re ever stuck for a topic for a blog, think back to your most recent conversations with clients or prospects. They’ll tell you all you need to know. I...
When you’re working on a new website, which bit should you work on first? The design or the content? I’m talking about it now because I’ve been invited to quote...
Want to be a better blogger? Here are my top tips for writing better blogs. Put a content strategy together Blogging is a great way to share knowledge, showcase your...
The short answer is: probably more than you think. To understand why, let’s think about websites for a moment. When you visit a website, what is it that persuades you...
A few weeks ago, I looked at what you should blog about. Now, I’ll look at how long your blog posts need to be. There is some generally accepted advice...
The received wisdom is that it’s important for businesses to blog regularly. It’s wisdom I don’t disagree with. But how many times have you found yourself stuck as to what...
Writing web content for other people’s businesses is second nature for me. However, I know from experience how hard it is to write content for your own business. When I...
