Tutting at people who write ‘should of’ instead of ‘should have’. Despairing about new words such as ‘gifting’ or ‘twixmas’. Bemoaning younger generations who no longer use full stops. In...
I’m on a mission to help organisations – and the people in them – to write in a way their readers can easily understand and trust. There are huge advantages...
I’ve got a book recommendation for you: Writing for Busy Readers by Todd Rogers and Jessica Lasky-Finch. It’s a fascinating read and is packed with practical tips and useful advice...
I saw this advert for the consultancy company S-RM the other day and had to share it with you. It says: The utilisation of corporate language is increasingly prevalent in the...
Earlier this year, I was struck by a report from HM Crown Prosecution Service Inspectorate (HMCPSI) on letters sent to the public by the Crown Prosecution Service. It analysed 351...
It’s a truism to say that copywriters like words and language. Of course we do. But I sometimes wonder whether we love them too much and whether we’re sometimes clever...
Copywriters — including me — prize the value of conversational copy, clarity of message and engaging our readers. We raise our hands in horror at examples of corporate gibberish. We...
When you’re looking around for guidance on tone of voice, one thing will strike you. You’ll be able to find no end of advice on how to develop a tone...
The way your business sounds is important. When all your communications have a consistent tone of voice, you gain the trust of your audience and give your business a personality...
This is the introduction to an article I first published on Medium. The first question I ask subscribers to my 5 copywriting principles you need to know email series is simple....
