Category: Musings

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The human is what you’re paying for – and what you need

Published 4th March 2026
Have you read Something Big Is Happening by Matt Shumer, CEO and Co-Founder of OthersideAI? It’s the piece where he sets out the argument that AI is about to up-end...
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The hidden corners AI knows nothing about

Published 28th October 2025
Fun fact: my dad’s a watchmaker. Another fun fact, which may or may not be related to the above: there are a couple of traditional clocks in my house –...
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Celebrating achievements

Published 30th May 2025
How often do you stop to reflect on something you’ve achieved or how far you’ve come? Personally, it’s something I don’t do often enough. It’s why I’m going to use...
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Celebrating last year’s achievements as well as this year’s resolutions

Published 7th February 2024
This is me with a few of my fellow Ledbury Harrier run leaders on Sunday 7 January just about to hold the first session of our annual Couch to 5K...
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The Catch 22s of social media marketing

Published 25th October 2019
Can you help me resolve a dilemma? Let me give you the background. I regularly write blogs about copywriting – it’s been the cornerstone of my marketing since I started...
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Running a marathon and running a business

Published 18th October 2019
On 6 October 2019 I ran Chester Marathon. It wasn’t quick – 4:38:29 – and it wasn’t the time I wanted. But despite this, I’m incredibly proud to be able...
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Understanding and resolving the clash between marketing and product teams

Published 21st June 2019
This is the introduction to an article I first published on Medium. I’ve recently been delivering a series of workshops to product teams for a big local company. The brief for...
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Coming up for air at Copy Capital

Published 20th September 2018
I’m constantly dashing from one thing to the next. I love my job and I love being busy, so this isn’t a complaint. But at the same time, if you’re...
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This is how you use an apostrophe to reinforce your identity

Published 9th July 2018
I drove past a Co-op store the other day. As I do, I immediately started to think whether there was anything useful I could pick up while I was passing to...
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Reflecting on my post-GDPR world

Published 12th June 2018
In readiness for the GDPR coming into force, I took the opportunity to tidy up my mailing list. I sent four email campaigns between February and May asking people if they’d like...

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