There are three pieces of advice that I think help elevate any piece of copy and give it a professional edge. Here they are. Cut the first paragraph Almost invariably,...
When you write a report, guidance or insight, it’s because you have something important, useful or interesting to say. But what if no one actually reads it? Your important, useful...
I’ve just finished reading one of my Christmas presents – The Art of Uncertainty: How to Navigate Chance, Ignorance, Risk and Luck by David Spiegelhalter. (UK readers, he’s the statistician...
In my writing skills training sessions, I always talk about sentence length. I point to American Press Association research that found: When the average sentence length of a story is...
When you’re writing about your business, it’s very easy to assume that your readers know more about you than they actually do – especially when it comes to how good...
I’m not going to patronise you by recapping the essential components of a good brief — you haven’t built an agency without knowing what they are. But when you’re briefing...
All over the world right now, there are marketing teams saying: “Let’s get our subject matter experts to write this blog or article for us! It’ll mean we can give...
The best copy in the world isn’t going to work if it’s sitting in your Drafts folder. You know this. You also know that sometimes getting copy out of your...
First up, let’s consider what I mean by ‘improve your writing’. It’s my opinion that if you’re taking the time to write something, it’s because you want it to be...
