This is the introduction to an article I first published on Medium. I’ve been a freelance copywriter for over 15 years. I’ve worked with hundreds of businesses in that time. But...
There are lots of benefits to having a newsletter. (For a refresher on some of the reasons, you might like Will a newsletter help my marketing?) Of course, weighed against...
When my partner got home from work earlier, he asked me what I’d done today. I told him I’d been researching tone of voice. “Oh,” he said, “That’s interesting. What...
It’s the moment you dread. The moment you email the first draft of content to your stakeholders and ask for feedback. It’s the point you fear your perfectly drafted masterpiece...
Confessions of a copywriter… When I was at school, the idea of having to write an essay that was two sides of A4 filled me with dread. And at university,...
Copywriting conferences are like buses. You wait ages for one and then two come along at once. No sooner I had I got back from Copy Capital a few weeks...
There is no right or wrong answer to this question, but here – in no particular order – are some things to think about when you’re considering leaflet size. (In...
Let’s start with the definition of a sales letter. It is, quite simply, a letter you send to a customer or prospective customer. Snail mail has rather fallen out of...
A press release is a piece of writing you send to journalists for publication in magazines, newspapers or websites or broadcast on TV stations or radio stations (i.e. the press)...
