A while ago, I wrote a piece on the process of working with a copywriter. It was designed to remove the fear of the unknown if you’d never worked with...
I recently came across Semrush Marketplace’s State of Content Ops & Outsourcing report. It tells us who outsources content (and who doesn’t). Why people outsource (and why they don’t). Who...
I read an article on Entrepreneur Europe recently that gave tips for businesses hiring freelance workers for the first time. The article gave plenty of sound advice, but I was...
There are lots of reasons not to use a copywriter to help you write better marketing materials. Some of the reasons are valid. Some of them aren’t. One of the...
This is the introduction to an article I first published on Medium. I’ve been a freelance copywriter for over 15 years. I’ve worked with hundreds of businesses in that time. But...
Every copywriter has at least one hilarious (ahem) anecdote about the time someone they were speaking to confused copyright and copywriting. These usually revolve around someone delightedly asking for help...
Obviously, the best kind of feedback a copywriter can get runs something along the lines of ‘This is great, it’s spot on, it delivers to the brief and more. Thank...
Have you ever had a quote from a copywriter and said: “How much?!” After all, copy is just words, isn’t it? And everyone can write. Well, yes. But also no....
This is a page from the results of the ProCopywriters Survey 2018. It shows a selection of copywriters’ answers to the question ‘What is copywriting?’. These are great summaries of...
