Well, perhaps more accurately, ‘what’s the process of working with this copywriter?’ I would guess most copywriters will have a similar approach to me, although there will undoubtedly be differences...
The ability to write words that persuade, sell, encourage, inform, inspire or whatever else it is you need them to do. The ability to get to the heart of what...
As part of the talk I’ve been preparing for the University of Gloucestershire’s Creating Futures event, I’ve been thinking about the skills I think you need to have if you’re...
When I’m at networking events talking with people about what I do, one of the most common comments is something along the lines of “I’m an expert and my business...
I was at a networking event recently and I bumped into someone I hadn’t seen for a while. In the course of our conversation he said, “So I know you’re...
I had an interesting discussion with someone the other day. She was just about to start the search for a copywriter for the charity she worked for. She wanted to...
There is one obvious benefit of hiring a writer. The work they produce will – in one way or another – help make your business money. Whether it’s press releases...
I’m very lucky. I’ve worked with lots of my clients for several years (ten years in a couple of cases). I’ve been thinking about the relationships I have with my...
Eagle-eyed or elephant-memoried readers may remember that a little while ago I wrote a post called Three reasons to use a copywriter. But I missed out the biggest reason –...
