Corporate jargon. Phrases such as ‘bandwidth’, ‘best of breed’, ‘synergise’, ‘leverage’, ‘low-hanging fruit’. Or how about long sentences you have to read several times to make sense of them? They...
“We’ve leveraged some big wins in the HR piece this quarter.” “We’re all about disruption, we’re game-changers and we’re opening up new horizons in this space.” Does this sort of...
Think about the modern working world for a moment. Think about the different types of job there are. Now think about the value they give to society. Finally, see if...
Ping! A copywriting brief arrives in my inbox. Please, could I write a series of insightful blog posts for an international company? Of course! This is just the sort of...
Is this a situation that’s familiar to you? It’s 9am. You’ve just sat down at your desk. You’ve got 30 minutes before your first meeting of the day and decide...
