Category: Musings

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The importance of proof reading: a salutary lesson

Published 3rd September 2015
Whenever I deliver a copywriting workshop or presentation, one of my top tips is to proof read your work very carefully.
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How much is great imagery worth?

Published 24th August 2015
A couple of months ago Andy Hockridge of Imagemaker Studios took a new set of profile photos for me. I got great feedback about the photos and what they said...
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Great British Copywriting

Published 17th August 2015
Great British Copywriting is the Direct Marketing Association’s campaign “to champion copywriting, listen to copywriters, create the conditions in which they can do what they do best, highlight the value...
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Mobilegeddon

Published 24th April 2015
‘Mobilegeddon’ has been all over the news this week, with everyone and his dog alerting us to the change in Google’s searching algorithms that will favour mobile-friendly websites. Well, never...

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