Category: Musings

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You get up at 6am?!

Published 20th March 2017
There’s often a common theme to the conversations about work I have with lots of people who have a job and receive a salary. They’re intrigued by what it’s like...
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The will of the people

Published 1st March 2017
I’ve been fascinated by some of the language that’s in the news at the moment around Brexit and how we can take lessons from it into our businesses. Specifically, I’m...
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A great piece of email marketing

Published 4th January 2017
I got a great piece of email marketing the other day. Here it is: Why do I think it’s so great? It was the first section of the email that...
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Words count

Published 9th December 2016
In November I ventured down to London to take part in #writerscrawl, a week long series of events organised by the Direct Marketing Association to celebrate copywriters and the art...
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A mutter about timescales

Published 18th November 2016
As you may know, my partner, Chris, and I have recently moved into a house and garden that needed (and needs) quite a bit of refurbishment to bring it up-to-date...
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Pondering on snail mail

Published 12th October 2016
In September, I ventured down to Bristol for Copywriting Club, an occasional get together for copywriters organised by the Direct Marketing Association. On my chair when I arrived were two...
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My most over-used words

Published 14th September 2016
There’s a question in The Guardian’s weekly Q&A column that I just love: “Which words or phrases do you most overuse?” I love encountering new words, revelling in unusual ones...
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Legacy issues

Published 16th August 2016
Maybe you heard it too. When RBS’s previous quarter results showed a £2 billion loss, the bank’s Chief Executive put it down to ‘legacy issues’. The BBC described these legacy...
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Becoming a fuddy duddy?

Published 4th May 2016
I’ve been feeling my age recently. We’ve just bought a new house and, as renovations commence, I’m acutely aware that I have less energy and stamina than I did when...
D

Definitions of creativity

Published 15th October 2015
(This post is a bit introspective / navel-gazing, so be warned…) Whenever I think about creativity I think about artists, sculptors, novelists, poets. For me the creative process is a mystery...

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