Have you ever had a personality type test? Whether it’s Myers Briggs, DiSC or any of the myriad of other tools out there, they can be fascinating and useful insights...
A little while ago, I gave a talk about copywriting at WiRE Gloucestershire. At the meeting before, I asked if anyone had any questions they’d like me to address in...
A couple of months ago, I asked people on Twitter and Facebook what they’d like to see me blog about. (All ideas always gratefully received, by the way!) One of...
Here’s an interesting thing to consider. When you’re writing marketing material, I bet you think very carefully about what you’re saying and how you’re saying it. Hardly surprising – you...
I’ve had several conversations this week along the lines of “I find it so hard to write about my own business.” I can only sympathise – I know exactly how...
In a previous post, we looked at features and benefits. In this post I’d like to take things one step further and discuss your USP – your unique selling point....
I was at a talk the other day and the speaker mentioned SEO. Some people in the audience (myself included) didn’t bat an eyelid; others looked panicked and confused. (For...
The concept I’ll be discussing today was introduced to me with this phrase when I first started out. It’s a vital thing to grasp whenever you’re writing marketing copy because...
