In my mince pie and sherry post-Christmas haze, I was alarmed to read the news headline that eight in ten 40- to 60-year-olds are either drinking too much, are inactive...
Magazine or journal articles are a great way to boost the credibility of your business, showcase your expertise and raise your profile. In short, they’re great! Well, they’re great until...
According to the blurb, Ben Goldacre’s excellent book Bad Science “lifts the lid on quack doctors, flaky statistics, scaremongering journalists and evil pharmaceutical corporations”. So when I started to read...
So you’ve got some marketing copy to write. An article, a newsletter, a blog, a flyer. Whatever it is, here’s a copywriting checklist that will help you make it as...
I’ve had several conversations recently that have run along similar lines. I’ll be chatting to a business owner and finding out more about what they do. As is the way...
Miranda Jenkins is an awesome award-winning business coach who runs Business Skills Studio, an online business training academy. It’s a fabulous resource and I really recommend you check it out. Miranda...
When it comes to creating something effective, whether it’s a piece of writing, a web design or a photograph, it’s all about the preparation. In other words, it’s all about...
Maybe I’ve been hiding under a rock for years, but it seems to me as if ‘storytelling’ is suddenly a bit of a buzz word in marketing circles. The first...
