There are two types of writing in the world: writing that’s a pleasure to read and writing that’s a chore. Writing that zips along and writing that makes you want...
There’s a very quick test you can carry out to find out whether your marketing copy is likely to appeal to your readers. Count the number of times you say...
The only question your copy needs to answer is the only question your reader really cares about: what’s in it for me? In other words, why should your reader buy...
Many people’s view of copywriting as a service is bafflement. Why pay someone to write some sentences when you’re perfectly capable of writing some sentences yourself? It’s a view I...
USP can stand for a couple of things: Unique Selling Point or Unique Selling Proposition. However, whichever option you choose, what we mean by USP is always the same thing....
A quick thought on testimonials: use them. Some longer thoughts on testimonials… Testimonials are important because they back up what your copy has told them about how good you are. (Equally,...
Here’s a good tip for finding out: if your writing is easy to read if your writing sounds like you if you’ve put together a coherent piece. What do you...
The worst thing for any piece of writing is for it to be boring. Why? Because readers will switch off and stop reading and you won’t have succeeded in getting...
Questions are a great tool for copywriters. Why? Because they make your reader interact with what you’ve written rather than passively absorbing it. In doing so, they become an active...
