The hidden corners AI knows nothing about

Published 28th October 2025
in Musings

Fun fact: my dad’s a watchmaker.

Another fun fact, which may or may not be related to the above: there are a couple of traditional clocks in my house – the ones you have to wind every week and which chime on the hour.

Recently, one of them started behaving very oddly. At 8:00am it would strike nine. At 9:00 it would strike ten. And so on.

I asked the expert about it. “Oh, that’s easy to fix,” he said. He gave me a few instructions, and sure enough, it fixed the problem.

A couple of weeks later the same thing happened again.

I could remember all the steps that were needed to fix it – but I couldn’t remember the order they came in. Consequently, I couldn’t fix the problem.

Rather than pester my dad again, I took to Google. And ChatGPT. And others.

But while they gave me lots of results, none of them was right and none of them fixed the problem.

As befits a traditional skill, I think, there aren’t expert watchmakers uploading YouTube videos or writing how-to blogs. So the internet was clueless about the answer.

It reminded me of a throwaway comment I heard someone make in a discussion on AI. It only knows about stuff that’s online. It doesn’t know about anything that happens in the real world that hasn’t been committed to a digital format.

It’s something I’ve also noticed when researching things for some of my clients – when a sector doesn’t have a very detailed online presence, it’s hard to get useful answers.

It’s something worth remembering when we’re told about the extraordinary intelligence and abilities of AI.

There’s a world of things AI doesn’t know about. Whether it’s an entire sector or the vital workarounds your teams use without thinking about them, AI isn’t a fount of all knowledge. It’s something worth remembering when you’re working with AI, I think – the human, real-world experience is a vital ingredient in success.

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Catherine Every

Catherine Every is a writer and a writing skills trainer. She helps healthcare and public sector organisations as well as tech and professional services businesses to create better written communications. You can read the full story here.

Catherine Every, copywriter and writing skills trainer

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