I opened the March edition of my BBC Good Food magazine and was immediately wowed by this ad for Green & Black’s ice cream.
It’s perfect – it’s perfectly pitched at its target audience, it’s perfectly pitched to encapsulate Green & Black’s luxuriousness and indulgence and it’s got a perfectly pitched touch of humour.
Hats off to Green & Black’s then.
Catherine Every is a writer and a writing skills trainer. She helps healthcare and public sector organisations as well as tech and professional services businesses to create better written communications. You can read the full story here.
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