The Pippin A-Z of Copywriting: Speaking Aloud

Published 5th January 2018
in Writing tips

Here’s a good tip for finding out:

  • if your writing is easy to read
  • if your writing sounds like you
  • if you’ve put together a coherent piece.

What do you need to do?

Simply read your writing aloud.

It will show you:

  • if your sentences are too long and convoluted
  • if your sentences are too samey – this explains why it’s important they’re not
  • give you a sense of what you need to change if it doesn’t sound like you
  • any gaps in your logic and thinking
  • any restructuring or re-ordering you need to do.

So it’s a great thing to do. You might want to find an empty room first, though…

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Catherine Every

Catherine Every is a writer and a writing skills trainer. She helps healthcare and public sector organisations as well as tech and professional services businesses to create better written communications. You can read the full story here.

Catherine Every, copywriter and writing skills trainer

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