Websites

Research shows that people make their mind up about a website in 50 milliseconds. That means the design has to be spot on.

But if visitors stay on the website, the copy needs to bolster their opinion. Badly written, poorly structured copy will destroy that initial impression and lose the sale.

Web copywriting is a very different skill to print copywriting. It’s much harder to read on-screen. Copy needs to be clear and straight-to-the-point.

And then there are the search engines. Most people use them to find new products and services. If you want your website to be found, you’ll need search-engine friendly copy. And writing that is a very real skill.

If all this makes you think you need a web copywriter for your website redesign, get in touch.