Press releases

When is a story not a story? When it isn’t promoted in the right way. Or worse, when it isn’t promoted at all. Finding the right angle is what makes the difference between a good press release and an indifferent one.

A press release is a tricky thing to get right. It can make the selling points overtly, but it needs to make them in such a way that it could be used as an article without needing to be rewritten by the journalist.

If you are struggling to find the time to write a press release or struggling to find the angle that will make it interesting, why not get in touch?